yatharthSTUDIO / WEBSITES WITH AN INDIAN SOUL
THE STUDIO BRAND / MADHUBANI EDITION
Art in the mark.
Character everywhere.
The “य” identity integrates paired fish, botanical vines, double outlines and rhythmic colour fills inspired by Madhubani. Vermilion, marigold, peacock teal and warm ivory carry its character.
The same approved mark is used across the website, profile images, posters and brochures. Keep its proportions, clear space and readable wordmark. The full-resolution master is a transparent PNG; web copies are optimised for loading.
EIGHT VOICES / ORIGINAL ILLUSTRATIONS
Tradition,
freshly expressed.
Madhubani
Original editorial interpretation. Use a considered crop; keep the layout clear.
Warli
Original editorial interpretation. Use a considered crop; keep the layout clear.
Pattachitra
Original editorial interpretation. Use a considered crop; keep the layout clear.
Tanjore
Original editorial interpretation. Use a considered crop; keep the layout clear.
Kalamkari
Original editorial interpretation. Use a considered crop; keep the layout clear.
Gond
Original editorial interpretation. Use a considered crop; keep the layout clear.
Phad
Original editorial interpretation. Use a considered crop; keep the layout clear.
Indian miniature
Original editorial interpretation. Use a considered crop; keep the layout clear.
These are original illustrations inspired by visual principles, not reproductions, authentic traditional paintings or claims of artisan collaboration. Use them with respect. Sacred figures are not used as commercial decoration.
COLOUR / TYPE / VOICE
Warm clarity.
Memorable character.
INK
#342922
VERMILION
#AE4D32
MARIGOLD
#E7BC78
IVORY
#F7F3EB
Cormorant Garamond: expressive editorial headings.
Manrope: clear interface and service information.
Noto Sans Devanagari: natural Hindi typography.
Made with purpose.
Built with character.
सोच-समझकर बनाई गई। आपकी पहचान वाली वेबसाइट।
Retained brand line: Websites with an Indian soul.
भारतीय पहचान वाली वेबसाइट।
Keep clear space around the mark. The profile wordmark belongs below the symbol and inside the circular safe area. Use the optimised small web icon for headers. Never stretch the logo or add tiny text to a favicon.
ONE STUDIO / MANY SURFACES
A coherent
promotion kit.
Instagram & WhatsApp
1080×1350 portrait posts, 1080×1920 stories/status, simplified DPs and highlight art.
WhatsApp catalogue
Six 1080×1080 service cards plus a six-page sharing catalogue. Clear scope and enquiry details.
LinkedIn & marketplaces
Banner, post, gig and portfolio visuals. Use an authentic personal photo when a platform requires it.
Brochures & posters
English/Hindi India brochure and English/USD global brochure. RGB digital PDFs; request print-specific proofs for physical production.
Use real product evidence and built demo screenshots. No invented clients, reviews, staff, experience or outcome claims. Studio prices remain provisional until market research can be verified.
